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Dental Hygiene Products

Dental Marketing

The choice of dental hygiene products has multiplied in the recent years. Whereas only a few years ago, a toothbrush was considered sufficient to maintain dental hygiene, the range of products have ever since increased dramatically. Toothpaste came up basically in the 1950s, and with the rather coincidental finding, that fluoride helps to prevent dental decay, the toothpaste became a leading product category in the market. Even though toothpaste has not much changed over the years, and basic content is still similar, the range and choice seems to speak another language. Not only for consumers, who stand in front of enless shelves, desperately trying to make up their mind on which toothpaste to chose, but also for professional marketers it is difficult to make the right choice in terms of amount of SKUs and formulas/ products.

Toothbrushes are notorious to be relaunched almost every year, outnumbering most of products. There is a tremendous variety, and since the regulations by authorities are very lose for these products (other than toothpaste which usually fall under the category of cosmetics or quasi-drugs), claims are endless and always go for the best and highest benefit. Such superlative claims may satisfy the marketing professional and the advertising agency, but they more and more fail to reach the mind of the consumer. Consumers are increasingly fed up or even immune to superlative claims, and in the end, consumers start to follow their own rational and purchase products by price, special discount or placement in the sales rack. This is also why loyalty towards brands is very low with toothbrushes, even much lower than with toothpaste.

Other dental hygiene products co-exist within a relative market niche compared to above categories. This does not make them less attractive to the marketer: Many times, both margins and growth rates are among the highest in these categories. And not only that: marketers can count on the cooperation of dental professionals, dentists and dental hygienists when selling them, especially if the products excel in certain aspects. It is because dental professionals are interested in promoting dental hygiene with their patients, and they greatly feel that a toothbrush and a toothpaste alone won't do the job.

It is our dedication to make the right product choice to meet both the expectations of the consumer and the professional. And to be different from the competitors. We offer a complete product range of distinct prophylactics for the everyday need to our partners and clients. Please see below a selection of our products. Please also refer to our service page.

Dental Hygiene Products