Dental Hygiene Products

Flexi Brush Sticks

Whereas daily cleaning of the approximal space between teeth is considered highly important in order to avoid both caries and gingivitis, there is a lack of instruments that are easy to handle and affordable for daily oral care.

Flexi Brush Sticks provides here an excellent alternative, suitable to all age groups. Flexi Brush Sticks has in its basic form the triangular shape of the approximal space with reduced or missing papilla. The surface is covered with fine polyamid bristles. The flexible and easy-to-bend tip of the stick penetrates even the inter-dental spaces and allows effective cleaning. Flexi Brush Sticks can be bent up to 90 degrees, easily adapting to every interdental space.

Flexi Brush Sticks is made of polyamid, both its frame and bristles. The fibres are fixed onto the triangular framework by a patented electrostatic flocking procedure. Both length and diameter of the fibres (0.55mm/ 0,028 mm) can be adjusted. White or blue fibre colours are available.

Flexi Brush Sticks is impregnated according to a patented method with a combination of sodium fluoride and xylitol.The effect of fluoride is known to protect teeth against acidic attacks and thereby to reducing caries. Xylitol has been proven to inhibit bacteria growth, thereby reducing plaque formation on the surface of teeth. Scientific studies conducted by the University of Göteborg have shown both in vivo and in vitro the uptake and release of fluoride and xylitol by Quit Brushstic. Further, the inhibition bacteria growth by Flexi Brush Sticks could be scientifically confirmed.

Advantages and Sales Points

Flexi Brush Sticks proves to be an ideal instrument for interdental cleaning, because Flexi Brush Sticks...

• makes daily cleaning of interdental areas quick and easy, giving sufficient motivation to actually "do" it
• has a scientifically proven cleaning effect
• provides additional protection through fluoride and xylitol
• does not represent any toxical risk for users
• reduces waste by minimal use of material

Interdental Cleaning

Interdental cleaning is a challenge not only for the consumer but for the dental professional and the marketer of such products. For all, it is a topic which needs to be considered carefully when taking any action. For consumers, interdental cleaning is stressful, seemingly unnnecessary, a waste of time, a typical domain of their dentists who they consider to be a perfectionist with a "deformation professionelle". For the dental hygienist and dentist, this topic is too serious to laugh about, but at the same time it incorporates so much potential for frustration due to the reluctance of a great part of their patients to follow their advise. And for the marketer in mid management, say the product manager, who needs to bridge the gap between expectations of their professional advisors to offer plenty of such products and their reporting line who request great business plans with immediate high return on investment and a steep sales curve.

No need to tell, that it is necessary to look onto this problem from a fourth perspective which brings along the know-how, understanding, and at the same time the potential to find the right compromise. Contact us!