SCANDERRA for retailers
Retailers with successful private label programmes lay a solid foundation when developing their private label programmes. The own private label of a retailer is its image 'badge' which is clearly visible to customers. Therefore, private label products demand highest attention.
Essential for long-term success of private label is the quality of products. Customers do not want to be fooled by empty slogans and mediocre product quality. Private label is too often considered only as the cheaper substitute for brands. Such positioning may lead to short-term profit, but it ultimately does not help to give a positive image transfer to the retailer brand. SCANDERRA helps to ensure good quality levels at a fair price.
Retail brands can be as innovative and of high quality as branded products. Since a retailer is not in the position to build up internal complete know-how of all complex products, it is vital to co-operate with a supplier who is dedicated to support and advise the retailer in both quality and product claims to fit the newest standards. SCANDERRA has more than 10 years of experience in marketing and production for the dental field. A co-operation with us can therefore be highly valuable for a market oriented retailer. We know the opinion of dentists and dental hygienists. And we can offer the matching products.
Our criteria when selecting new products are
- Innovative features, which are acceptable by both the dental profession and your customers.
- Product safety, consistency of quality and reliability.
- Price. Newest production techniques and the usage of low labour costs.
Let us work with you to jointly build your leading oral hygiene range!